The Problem You Can’t Stop Solving

The problem eating all your energy might be the most useful thing you own. As long as it stays this loud, you never have to ask a much bigger question. You know the one…we’ll come back to that one. But first – this one, always at hand, always present, the problem that’s consumed every late … Read more

Shadow burnout, shadow payroll

The damage your dashboard misses In 2026, researchers gave a name to something founders have felt for years. Shadow burnout. It’s the cognitive deterioration that happens before it shows up in your numbers. Your MRR is fine. Hiring might be on track. Investors, if you have any, haven’t asked any hard questions yet. And meanwhile, … Read more

Decision making: the 10x vs 10% Lens

Most founders treat every decision like it carries the same weight. It doesn’t, and that’s where the energy bleeds out.   Some decisions are 10X decisions. They move the entire business. Defining who your ideal customer is, your pricing, your positioning, your first real hire, and just as importantly, who you decide not to hire, … Read more